At Vulcan Productions, I was responsible for coordinating and producing integrated marketing campaigns across six social media channels. I co-produced a partnership between the Racing Extinction social impact movement and Vulcan Productions, where I worked as a Digital Marketing Officer. VP had produced the Racing Extinction documentary, and had a previous relationship working with actor Aidan Gallagher (known for his role in the Netflix original Umbrella Academy). Aidan’s influencer-creator content promoted a mindset among a Gen-Z audience which was in accordance to VP’s effort to help fund and facilitate a cultural movement towards responsible conservation.
We reached over 20M viewers on Instagram and Facebook with Aidan’s creator-influencer content.