Due to the client’s request for discretion, here’s what I can share:

• Worked on the social media campaign, which lasted nine weeks (three weeks before launch, six weeks after launch)

• Our book promotion strategy content reached over 130M social media channel followers

• Participated in rigorous social listening and contributed to a daily/weekly/monthly reporting cadence on the book promotion campaign

• Recommended real-time engagements to further the online reach of book launch materials