The Slingshot Challenge is is about sharing ideas for slingshotting our planet forward. Formative partnered with the National Geographic Society to help design the digital marketing strategy for a brand new challenge for 13-18 year olds to create a one-minute video with their solution to our current environmental problems.
I mainly focused on influencer partnerships and social media content strategy for Slingshot. I also:
Recruited and led contract negotiations for 4 internal and 4 external creator-influencers who reach 1M organic followers
Pitched and produced a sonic identity with a TikTok composer
Developed tone/style/voice guidelines for web and social copy
Led digital content strategy development
Drafted boilerplate and other PR-related copy
Designed briefs, toolkits, and memos to collaborate across internal and external stakeholders on content production
Conducted rigorous landscape and IDI research
